Volume 3, Issue 2
February 2005

Map of The Month

an apparent change in the direction of an object caused by a change in observational positioning that creates a new line of sight.
From the Greek: to change
Para: to see.
The Interview: Making Coffee for a Small Planet with Bob Stiller, CEO of Green Mountain Coffee
By Ann Grackin
Everyone thinks that success in retail (and for OEMs in supply chain) is about squeezing your suppliers. We met Bob Stiller, who has taken Green Mountain to double digit growth, and has proven that approach to be all wrong.
Read the Article

Space: The Final Frontier — How Retailers Make Shelf Space Allocation Decisions
By Bill McBeath
In both retail and consumer goods sectors, the gap between winners and losers widens every day. What is it about the winners that make them more and more successful, extending their lead every quarter?
Read the Article

Editors note:

Since the inception of Parallax View less than two years ago, we have been read by over three hundred thousand readers around the globe!  This growth has been exciting for us, but we also are dealing with some 3Pe realities of our own.  So, you will be seeing many changes (all for the good) over the next few months—new web pages, new authors and new methods to interface (without spam’ing you when you don’t care about certain topics), new webinar techniques and technologies.

The technology enabled enterprise is on the rise. And nowhere will the effects be felt more than in Retail.

When I was a kid, my neighbor and best friend’s Dad worked for NCR. Uncle Sy used to occasionally bring home cash registers and calculators to tinker with. These large mechanical clunkers were totally fascinating to us kids. The "chunkiter, chunkiter" sounds and the final "ring", the sound of money, has now been replaced by the silent and invisible technologies and services like credit cards, self check-outs, internet shopping etc. Read the article RFID for Customers, where I spoke about these issues at the recent National Retail Federation conference.

But many of the retailer challenges and issues largely remain the same:

And beyond the clinking clanking sound of money money money, the customer still cries out for customer care, the "take care of my needs" cry of customer satisfaction. The article Channels to the Hearts & Minds underscores how retailers and channel partners who understand this will always lead their sectors. 

These needs go deep from the trivial trinkets to the depth of human values. That is why the Socially Responsible enterprises are on the rise and thriving (i.e., profitable). Green Mountain CoffeeIn this month's Interview, we talk to Bob Stiller, CEO of Green Mountain Coffee.  We have had several opportunities to meet with Mr. Stiller (and drink his delicious brews).  The Green Mountain supply chain—and business story—is about a win/win supply chain—making money—as well as feeding the intrinsic values system of their employees and customers.  Socially Responsible business is not just about marketing positioning, but represents a real business alternative.

Supply Chain managers in retail now spend more time visiting and auditing suppliers around the world to ensure that these partners reflect the values—from quality control, cost, and employee and community care—that the parent company espouses. And the supplier countries do understand that they can provide more than a price break, by supporting the brand position of firms who want to assure their customers that these products were made under humane and mutually beneficial circumstances.

“Two men in prison looked through bars; one saw mud, the other saw stars!”   — Langston Hughes


See you next month...